Speaking Events
When Intelligence Becomes a Commodity, Judgment Becomes Competitive
Speaking Events.
The AI era is upending how organizations compete. Intelligence—analysis, data synthesis, pattern recognition—is rapidly commoditizing. Your competitors have access to the same models, the same compute, the same data. The same advantage plays that worked five years ago are vanishing.
But hidden in that shift is a strategic inflection point. As AI handles intelligence, the genuine scarcity has moved. The leaders who see it first will capture disproportionate value.
AI & Strategy Keynote
This is not a keynote about technology adoption or "how to use AI." It's about how your competitive landscape has changed now that intelligence is becoming a commodity.
Jason walks your leadership team through:
Where industries are still blind. What you're competing on that no longer matters.
Where the real scarcity has moved. Why judgment, discernment, and the ability to see what others miss have become your only defensible advantage.
How to spot it. The observational methodology that reveals the opportunity hidden in plain sight.
By the end, your team will have reframed their thinking about competitive advantage in a world where intelligence is cheap. They'll see where commoditization is already trapping your industry. And they'll recognize where the genuinely scarce resource lies.
Blue Ocean Strategy Keynote
For organizations ready to explore how to reconstruct your market and identify new value propositions, Jason also speaks on Blue Ocean Strategy / Value Innovation—the methodology that is now heritage to his practice, and still the framework of choice for teams pursuing strategic transformation.
This keynote introduces participants to the concepts and methodologies behind Blue Ocean Strategy: how to break the value/cost tradeoff, identify non-customers, and create uncontested competitive space.
Jason’s Background
Jason brings twenty years of observational strategy work to this insight. He's spent decades watching how organizations see their markets, where they get trapped by assumptions, and how the ones that break free do it. He's tested these ideas at scale—with Fortune 500 multinationals, government agencies, and organizations across every sector.
He's been invited to share this perspective with: SAP, Toshiba, AbbVie, General Electric, L'Oréal, World Bank, Danone, and organizations across financial services, pharmaceuticals, consumer goods, government, technology, and nonprofits.
He's also the co-author of Intelligence as a Commodity (Wiley, December 2026), which explores this thesis in depth.
Let's talk about bringing one of these keynotes to your organization.
Other Services
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Strategy & Transformation
Consulting
Our approach is grounded in twenty years of observational strategy work and proven frameworks for market innovation. -
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AI Strategy & Transformation
CONSULTING
Intelligence just became abundant. That changes everything. -
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Immersion Education
EXECUTIVE EDUCATION/CONSULTING
In a fast-paced “learning journey” across an iconic city, participants learn how to conduct ethnographic research to uncover key buyer insights, "hidden in plain sight." -
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Keynote Speaker
HEADLINE PERFORMER
Our keynotes introduce participants to the concepts, tools and methodologies behind artificial intelligence and strategy, Blue Ocean Strategy, Jobs to be Done, Design Thinking and leadership. -
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Ethnographic Research
EXECUTIVE EDUCATION/CONSULTING
Over the last fifteen years we have worked with companies worldwide in the pursuit of breakthrough growth. Central to each and every successful strategy has been a shift from customers to non-customers as our reference point of value creation.
